AFFIRMIFI Privacy, Accessibility & Legal Policy

1. Privacy Policy

At AFFIRMIFI, we respect your privacy and are committed to protecting your personal data. This policy explains what we collect, how we use it, and your rights under global privacy regulations.

• User responses to onboarding questions and mood check-ins
• App usage behavior (frequency preferences, time spent, feature interactions)
• Device data (type, OS version, diagnostics via third-party SDKs)
• Optional: user-provided emails, written feedback, or prompt responses
• Advertising identifiers (when consented) to help deliver relevant ads

We do not collect:

• Protected Health Information (PHI) under HIPAA
• Payment data (handled by Apple/Google)
• Biometric or sensitive identifiers

2. Use of Data & Tracking Transparency

We use data to personalize affirmations, improve app performance, identify trends, and—only with your consent—deliver ads. We may request permission via Apple’s AppTrackingTransparency framework to track across apps and sites.

We do not sell your personal data.

3. Consent & Legal Basis (GDPR, CCPA/CPRA, CDPA, NYPA)

• Access your data
• Correct or or update your information
• Request deletion (“Right to be Forgotten”)
• Opt out of analytics and tracking

We comply with GDPR, CCPA/CPRA, CDPA, NYPA, and other laws. Contact: support@affirmifi.com

4. Health & Medical Information (HIPAA & FTC)

AFFIRMIFI is not a medical or diagnostic tool and is not subject to HIPAA. We follow the FTC Health Breach Notification Rule for any wellness data breach.

5. AI Content & Disclaimer

• Content is AI-generated and not reviewed by medical professionals
• Not a substitute for professional healthcare
• Consult qualified professionals for health concerns

6. Accessibility Statement (ADA & WCAG 2.1)

We aim for WCAG 2.1 AA compliance with:

• Screen reader support (VoiceOver, TalkBack)
• Adjustable font scaling & high-contrast modes
• Alt text for media & clear labels

Accessibility contact: support@affirmifi.com

7. Advertising & FTC Compliance

All ads/sponsored content are clearly disclosed. No misleading claims; AI features are labeled.

8. Medical Device Statement (FDA)

This is a general wellness app, not an FDA-regulated device. We’ll seek approval if future features require it.

9. Age Restriction & COPPA Compliance

For users 16+. We do not knowingly collect data from under-13s. Contact us to delete any such data.

10. International Users

By using AFFIRMIFI outside the U.S., you consent to GDPR and applicable local laws.

11. Tracking Transparency

We may request Apple ATT permission for relevant ads. Manage under Settings → Privacy & Security → Tracking.

12. Third-Party SDKs and Ad Partners

• AppsFlyer – attribution & analytics. View their policy

These tools only get device/attribution data with your consent—they never see your affirmations or mood logs.

13. Contact Information

General Support & Privacy: support@affirmifi.com